In a Q&A on the GreyOrange blog, our Founder and CEO, Hongwei Liu, shared his insight on challenges that the retail industry is facing, the importance of accurate inventory mapping, and partnership with GreyOrange on the gStore app.
The evolution of retail challenges
With over a decade of experience serving retailers, we've gained unique insights into the evolving mapping needs of the industry. Today's retail landscape demands centralized, single-source indoor mapping solutions that can engage shoppers while making operational processes more efficient. Traditional approaches—with maps siloed from shopper, inventory, and security applications—simply aren't sustainable anymore.
That's why Mappedin developed technology that allows retail owner-operators to create, manage, and maintain one comprehensive map for numerous mission-critical purposes. Our platform has transformed how indoor maps are made and maintained – providing essential mapmaking to anyone, anywhere, anytime.
Reimagining inventory management
Inventory accuracy and visibility remain persistent challenges for retailers. With the proliferation of technology options for automation and integration, retailers should seek end-to-end platform providers with proven inventory management systems.
This is precisely the goal of our strategic partnership with GreyOrange and the integration of our mapping technology into their gStore platform. Together, we're making dynamic, user-friendly maps to unlock store productivity, especially for in-store inventory picking and packing.
Traditional CAD drawings, modeling, and planogramming are often too complex and static for retail management and staff who prioritize customer service. Maps provide immediate visual context, showing employees exactly what's needed, when, and precisely where. As demand for real-time inventory tracking grows, our dynamic, easy-to-understand item location and store wayfinding capabilities have become an operational necessity – not just a nice to have.
How our "GPS for Inventory" works
The combination of Mappedin and gStore delivers powerful capabilities through our advanced Mappedin SDK. These developer tools power web-based interactive 3D mapping technology with GreyOrange’s inventory management system. Item locations are tracked via RFID sensor-derived coordinates and displayed on our maps. Our highly scalable indoor mapping and real-time data updating features enable retailers to centralize the monitoring, movement, and availability of stock at the store level across hundreds of locations.
Enhancing experiences for store associates and customers
In today's retail environment, speed is a crucial differentiator. To provide exceptional shopper experiences while serving omnichannel demands like buy-online-pickup-in-store (BOPIS), store inventory must be continuously monitored, managed, and fulfilled.
Many retailers don't have designated pickers in stores, so making associated tasks as intuitive as possible for staff is essential. Our inventory mapping gives store teams a universally understandable, recognizable, and useful basis for real-time information sharing and faster task completion.
The power of partnership: Mappedin and GreyOrange gStore
Our strategic collaboration with GreyOrange's gStore platform is already serving leading retailers with hundreds of locations across North America. Together, we're setting new standards for shopping experiences and operational efficiencies.
With Mappedin capabilities, gStore empowers retailers to:
- Ensure inventory accuracy and visibility
- Enhance in-store and omnichannel shopper experiences
- Leverage zone-based RFID technology across sales floors, fitting rooms, and backrooms
- Customize store map styling, area colors, and feature labeling
- Centralize storage and maintenance of maps for efficient updating
- Digitize store furniture detail and location for 3D context
- Visualize inventory movement on 3D maps with turn-by-turn wayfinding
- Obtain comprehensive pathing throughout stores
- Analyze data and track demand trends
As we continue to innovate in the indoor mapping space, we remain committed to making maps that empower retailers to improve efficiency, enhance customer experiences, and drive business growth in an increasingly complex retail landscape.
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